The SHEVCHENKO brand began as a childhood passion shared by two sisters, Olena and Svitlana Shevchenko, who had been fascinated by fashion design and garment construction since they were young.

In 2013, Olena started sharing her designs on Instagram — not to sell them, but simply to showcase her creations. The pieces quickly caught the attention of friends and followers, sparking demand for the clothing. That interest inspired Svitlana and Olena to open a small studio and gradually turn their passion into a full-fledged business.

Since 2016, the SHEVCHENKO brand has been sold both through its own showrooms and partner stores.